Yesterday morning the 2014 FIFA World Cup came to a close, after 25 days of play in Brazil, with Germany claiming their 1-0 victory over Argentina.
For the first time in its nearly 30 year history of World Cup coverage, SBS built on its exclusive broadcast offering, delivering content across more platforms than ever before; TV, radio, online, tablet and mobile, providing more opportunities for Australian audiences to engage with SBS’s World Cup content and more opportunities for its sponsors to align with its exclusive coverage.
SBS’s dedicated catch-up viewing service, SBS ON DEMAND, will now be
available to the public in beta (pre-release test version) via HbbTV
enabled televisions, which are launching in Australia in coming months.
The 2014 FIFA World Cup Live match between Australia and Chile had audiences up and ready to watch our Socceroos take on the Chilean team. Even though the match was a loss for the Aussies, conceding 1-3 to Chile, Australian audiences watched in their millions to see our boys in the Green and Gold. The Australia vs Chile match averaged 2,276 Million (1,741 Million Metro + 535,000 Regional), achieving 67.1% Metro FTA Share and 47.8% Regional FTA Share and a peak audience of 2,805 Million (Metro + Regional).
The 2014 FIFA World Cup kicked off yesterday with the host team, Brazil, taking on Croatia and winning 3-1. The live opening match on SBS ONE averaged 520,000 (428,000 Metro + 92,000 Regional), with a Metro FTA Share of 40.3%, a Regional FTA Share of 17.5% with a peak audience of 708,000 (Metro + Regional).
SBS is thrilled to announce the start of a new brand expression inviting all Australians to explore and celebrate diversity.
Join in invites all Australians to experience, explore and celebrate diversity in all its forms, and will commence as the world spotlight shines on Brazil for the 2014 FIFA World Cup™, live and exclusive on SBS.
As 32 countries come together for the pinnacle global sporting event, the Join in brand campaign will launch during the Socceroos’ first match in the 2014 FIFA World Cup™ on Saturday 14 June, which airs from 8:00am on SBS ONE.
SBS is asking all Australians to Join in with and enjoy content which brings a unique and different perspective to Australian life.
SBS continues to lead the way in commissioning with two deliciously tasty, brand new food series to captivate and delight on one big night. Shane Delia’s Spice Journey Turkey and Adam Liaw’s Destination Flavour Down Under, will premiere on 31 July to heat up the winter season of mouth-watering Thursday night food offerings only on SBS ONE.
SBS today announced the 2014 FIFA World CupTM in Brazil will mark Les Murray’s last as SBS Chief Football Host and Editorial Supervisor, ahead of his semi-retirement later this year after 34 years with SBS.
SBS has secured Screen Australia funding for four major documentary
commissions to air in 2015; DNA Nation, Harry, Struggle Street and the
return for a third season of the Rose d’Or and International Emmy
winning and ground-breaking series Go Back To Where You Came From.
SBS has today announced its complete slate of programming for the 2014 FIFA World CupTM season with more news, analysis and features than ever before; a show dedicated to the Socceroos and the live online streaming of all 64 matches for the first time.
Please see attached a presentation by Pollinate Research Managing Director Howard Parry-Husbands to a session at the Vivid Festival of Light, Music and Ideas this morning on SBS commissioned study: Who Do We Think We Are? In search of ourselves: Understanding the Australian identity.
Who Do We Think We Are? was commissioned by SBS in 2013 and conducted by Pollinate. It asks Australians from across the country key questions about how they believe the nation has changed in the past 20 years, what it means to be Australian today, and considers future implications for businesses and brands.
"SBS is already a lean and underfunded organisation and as such the $2
million per year funding cut announced in tonight’s Budget will be felt
across the organisation. However, we fully recognise that this is a
Through various government review processes, the
Board and I have demonstrated that SBS has a lean and agile culture,
with innovative employees that are, by necessity, highly-skilled at
delivering more with less. We would be concerned should there be a
further reduction in our funding as this would invariably impact on our
content and audiences and, in turn, on our commercial revenue.
SBS does rely heavily on commercial revenues, we regularly plan for
changes to our overall funding and will now identify savings to absorb
this funding cut which minimises the impact on SBS content and our
SBS is an efficient organisation which delivers
enormous value to the Australian community with its modest funding, and
providing services that reflect our unique multicultural Charter will
only become more important as Australia continues to grow in cultural