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2010

SBS to launch new online and TV services for Chinese Australians

On 24 November, SBS is launching an online Virtual Community Centre (VCC) for Chinese Australians and a new Mandarin TV news program.

This heralds a new era for the multicultural broadcaster’s language services.

The Virtual Community Centre (sbs.com.au/chinese) is an innovative multiplatform hub, featuring both SBS and user generated video, audio and text.  It is a place to share stories and opinions on life in Australia, from a Chinese Australian perspective.

“The Virtual Community Centre is the modern interpretation of our original purpose and a 21st Century response to the needs of language communities in Australia,” Dirk Anthony, Director of Audio and Language Content, said.

The website offers balanced and impartial daily news and current affairs from Australia and around the world. It includes reporting on business and finance, sport, lifestyle, life and culture in Australia, immigration information, and community events. Key topics, stories and event coverage will be integrated from TV and radio, providing an innovative multiplatform service.

User created content and comment will be at the heart of the site, with SBS editorial content stimulating discussion. Users can create online profiles and will be able to upload photos, videos, and event listings, write blogs, comment on all content, and vote in polls. Users can easily navigate between Mandarin and Cantonese audio content, and may choose between simple and traditional Chinese scripts and some English text.

As an online destination for all SBS Cantonese and Mandarin speakers, the website will provide a richer news and information service.

“The Virtual Community Centre is an innovative new online service for Chinese speakers, and will revolutionise in-language content delivery for SBS”.

“SBS hopes the Virtual Community Centre for Chinese Australians is just the start. Based on our experience with the Virtual Community Centre in Mandarin and Cantonese, we hope to expand the service to all of Australia’s large language communities.”

“As part of our commitment to meeting the language needs of the Australian community, SBS will also launch its first ever in-language television news service - Mandarin News Australia - to screen each Wednesday on SBS TWO at 5.30pm and on-demand at the Virtual Community Centre from November 24”.

The new half hour TV news and current affairs program will comprise news bulletins, stories about the Chinese community, and profile pieces, and will be subtitled in English. It will be repeated on SBS ONE each Sunday at 6:35am.

Both will begin 24 November 2010.

FREQUENTLY ASKED QUESTIONS

Online – The Chinese Virtual Community Centre

Q. What is the Chinese Virtual Community Centre (VCC)?

The Virtual Community Centre is a Chinese multiplatform online offering. It includes selected and commissioned online content, targeted to a Chinese Australian audience. The new website features high quality and impartial news, current affairs, and information. Online community tools will be at the heart of the VCC to enable the audience to connect with their community. For more information visit sbs.com.au/chinese

Q. Why has SBS created the Chinese Virtual Community Centre?

SBS strives to offer high quality and impartial news and information, for all Australians. The Chinese Virtual Community Centre will be the first locally produced Australian-Chinese news and community hub online. In creating the VCC, SBS aims to provide a rich content experience and a platform for the Chinese Australian community to connect with one another.

Q. What languages is the VCC produced in?

Users may read content in simple and traditional Chinese scripts and some English text, and may easily navigate between Mandarin and Cantonese audio and video content.

Q. What is the key content focus of the VCC?

The key content will include balanced and impartial Australian news and information, translated content (video, audio and text) from SBS key stories and event coverage, user created content and comment, video catch-up from the new weekly Mandarin television news program, and SBS audio content including SBS radio’s Mandarin and Cantonese programs. Editorial content will include news, business and finance, sport, lifestyle, Australian life and culture, immigration information, and community events.

Q. Who produces the content of the VCC?

The Virtual Community Centre is a combination of SBS and user generated content. SBS editorial content will stimulate and guide discussion by users of the site. It will combine all SBS content broadcast in Chinese, with additional selected and commissioned online content, targeted to the needs of the audience.

Q. Is the website moderated?

The VCC will be moderated and maintained by dedicated, Mandarin and Cantonese proficient online producers. 

Q. What can I do on the VCC?

Users of the VCC can create online profiles and will be able to upload text, photos, videos, and event listings, write blogs, comment on all content, and vote in polls. User profiles will allow members to befriend like-minded users, form groups, post messages and aggregate a user’s online activity. They can have their say on the latest news and events affecting Australia, and share their stories and opinions on Australian life from a Chinese-Australian perspective. Non-members are still able to access and view all content. Visit sbs.com.au/chinese

Q. Can I post via Facebook or Twitter?

Yes.

Television – Mandarin News Australia

Q. What is Mandarin News Australia (MNA)?

Mandarin News Australia is Australia’s only locally produced free to air Mandarin news service. The news and magazine style television program aims to deliver high quality and impartial Australian Chinese news stories aimed at the local community, with a broad national appeal.

Q. What news topics and features will the program include?

The program will include a brief wrap of national and international headline news, major stories from China, stories on visiting Chinese dignitaries and artists, coverage of major Chinese arts, cultural and sports events, and profile pieces on successful Chinese Australian business people, identities and inspiring locals.

Q. When is MNA broadcast?

Mandarin News Australia will be broadcast each Wednesday at 5.30pm on SBS TWO. It will be repeated on SBS ONE each Sunday at 6:35am. Features produced by the program will be available online before television broadcast at the Chinese Virtual Community Centre. sbs.com.au/chinese

Q. Is MNA subtitled?

Yes, the program is presented in Mandarin with English subtitles, so it can be understood by all Australians.

Q. Who is producing MNA?

Mandarin News Australia is produced by Liz Deep-Jones. The program is presented by Zhou Li, with the assistance of video journalists Evan Gao and Amy Chien-Yu Wang.

Radio


Q. What content will be available on SBS radio?

SBS’s daily Mandarin and Cantonese radio programs will be broadcast in their usual time slots on analogue and digital radio. Audio content will also be available online at the Virtual Community Centre. For schedule and frequency information in your area, visit sbs.com/chinese