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Enlarge textTelevision networks working together to help audiences – unheard of!
Earlier this week industry heavies gathered in Canberra to announce the launch of a revolution in television as technical experts sweated behind the scenes to ready the technology to support it.
topObama - Such a Thoroughly Modern Man
The media world is all a flutter commenting on President-elect Obama’s media savvy – his use of social media tools during his campaign was breathtaking.
He was everywhere – Facebook, Flickr, You Tube, Twitter. He’s the full package, a thoroughly modern man – new media savvy, worldly and stylish to boot – he’s even spawned a new range of business suits designed and named in his honour.
SBS’s new brand is a hit!
Good news - the new SBS brand, just months old, has hit the mark already.
“It is true and enticing and feels like it makes the world more open and available to you…..” research participant
A recent research study found that our new line “Six Billion Stories and counting…” , launched in May, is already as well known as our old lines in place for many, many, many years.
It is also better known than the ABC’s and Foxtel’s lines (can you recall them? Most people can’t.)
Two Ends of the Spectrum
SBS will soon launch two new programs – very different in style, but each underlining our unique role as the only broadcaster telling 6 Billion Stories…
Top Gear, the Australian version, begins on 29th September. We are the first territory outside the UK to launch a local version of the hit motoring show – an innovation in itself. Top Gear is our most successful program in terms of audience numbers. People sometimes debate why we broadcast Top Gear on SBS – is it too successful or is it multicultural enough?
Fairfax turmoil underlines the role of public broadcasters
Fairfax is in turmoil with job cuts announced and staff striking. There is much wailing and gnashing of teeth within the chattering classes that this signals the end of democracy as we know it.
It is a distressing time for Fairfax management and staff (many of my friends are among them), but you would really believe the sky is falling in if you believed all you heard on the talkback radio stations.
Once every four years it's too easy to sit down in front of the telly and find yourself still there 4 hours later, jumping up and down on the couch about sports you didn't even know existed. It's fun and addictive. (If you're having withdrawals just thinking about it, visit our Olympics minisite for all the latest).
For keen advertising observers like me, The Olympics is also a marathon of great advertising. The big, cashed up corporations get the chance to roll out their mega productions loaded with cheesy sporting puns, sugary patriotic scenes, swelling violin soundtracks and cute kids.
It’s not on our channel, but it’s good.
How ads became popular again.
The last episode of ABC Television’s The Gruen Transfer attracted 1.4 million people. It’s amazing that a show all about advertising is so popular on the non-commercial ABC.
Awards Shawards: SBS campaigns win at Promax, Cannes
The work of SBS's marketing unit was recognised recently with a couple of significant awards from Cannes and New York.
The media industry abounds with big, glamorous awards events and the biggest one of all has been taking place in Cannes in the south of France – the Cannes Lions advertising awards.
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About this Blog
Go inside Australia's multicultural network with SBS's director of marketing, Jacquie Riddell as your guide. Jacquie’s an experienced marketer, and will blog on developments inside our exciting and diverse network.
Jacquie Riddell has over 20 years experience in media management. She has managed television channels, radio stations and large teams; created new program formats and digital media concepts; developed world-famous marketing initiatives; and overseen big television productions.
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