The SBS brand

Inside Australia's multicultural network

It’s not on our channel, but it’s good.

04 August 2008 | 11:30 - By Jacquie Riddell

How ads became popular again.

The last episode of ABC Television’s The Gruen Transfer attracted 1.4 million people. It’s amazing that a show all about advertising is so popular on the non-commercial ABC.

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The work of SBS's marketing unit was recognised recently with a couple of significant awards from Cannes and New York.

The media industry abounds with big, glamorous awards events and the biggest one of all has been taking place in Cannes in the south of France – the Cannes Lions advertising awards.

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How do you promote something that should be mandatory viewing for every Australian? It takes time, and lots of ideas, says Jacquie Riddell.

This week, in amongst all the many obligatory meetings, was a really important one. We have a fascinating new series coming up on SBS later in the year – First Australians - and we are beginning work on how to promote it.

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About this Blog

Go inside Australia's multicultural network with SBS's director of marketing, Jacquie Riddell as your guide. Jacquie’s an experienced marketer, and will blog on developments inside our exciting and diverse network.

Jacquie Riddell has over 20 years experience in media management. She has managed television channels, radio stations and large teams; created new program formats and digital media concepts; developed world-famous marketing initiatives; and overseen big television productions.

 
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