Small Business




Retaining staff during difficult times

17 August 2009 | 0:00 - By Shivani Gupta

The Prime Minister has been urging businesses to retain staff as the global financial crisis and economic downturn continues to bite. Should small business retain staff and how can they do this if sales and profits are falling?

Should small business retain staff? how can they do this if sales and profits are falling?

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Meet your clients' changing needs

17 August 2009 | 0:00 - By Shivani Gupta

When we appeal to people's value set, we hit their 'button'. Let me explain.

Amid the financial crisis, finance has gone up higher on people's value set.

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Will you survive or thrive?

15 May 2009 | 12:45 - By Shivani Gupta

Here are some tips to stay positive in an economic downturn.

Isn't there so much doom and gloom at present? I am constantly hearing the word "survive" in work.

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In business we must listen to, and tailor our solutions to, meet the client's budget.

How are you being entrepreneurial in these challenging times?

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Sign up for smart advertising

10 March 2009 | 11:01 - By Shivani Gupta

During these challenging financial times small businesses want to improve marketing without spending a fortune. Business signage can be a relatively cheap and effective way of achieving this goal.


One idea is to have a printed banner constructed as they are flexible and very easy to put up. You can also use banners to display 'on sale' items as an inexpensive way to market. Put your banner up wherever possible.

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Make those New Year goals stick

02 February 2009 | 9:27 - By Shivani Gupta

Have you set yourself some goals for you and your business yet this year? Made some new year’s resolutions? If you haven’t, you should do it this month, but do it so they will last and make a difference to your business.

We often start off eagerly with these goals in mind wanting to do things differently this year. For most people, by the time they get to February, they start to waver in their resolutions. The motivation is starting to fade and old habits are creeping back in.

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As the impact of the financial crisis hits home, some businesses will face challenging times. Here are a few tips to help weather the storm.

1. Still focus on training and education - it is often one of the first things to be cut in organisations when the tough times hit. You may have less funds to invest, but continuing to invest in yourself and your people is essential for long-term success. It helps to maintain and grow people's skill set and makes them feel valued.

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Getting the right lease for your business

13 October 2008 | 10:31 - By Shivani Gupta

Many people running a small business get caught by leases. A lease essentially provides you with the legal right to occupy premises. It protects you and the landlord by setting out all the agreed terms of occupancy.

When taking out a commercial lease you first have to decide on what premises and lease will be right for your business. Many businesses think about their immediate need rather than take a long term view including growth. I am working with a client who within 12 months had outgrown their premises and now is having to find new premises and recreate the PR.

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About this Blog

Risking It All presenter and business expert Shivani Gupta has a passion to see people grow their businesses. Shivani brings her vast experience and practical business sense to help out the entrepreneurs in the television show and the SBS online audience in her business blog.

Shivani Gupta is a business dynamo with heart, vision, values and passion. She is a former corporate executive who “risked it all” herself to become an author as well as establish her own successful business coaching and speaking business, Passion@People. Shivani is well qualified for the role of helping our four start-up businesses, and your business too. Shivani has worked with a range of companies from sole traders to six of Australia’s top ten companies. She has won awards that include ‘Telstra Young Business Woman of the Year’. She was born in India and grew up in Australia. For more information about Shivani visit www.shivani.com.au

 
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