Fri 10 Feb 2012 | 
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One consistent problem emerges. Brad wants to control everything. Sometimes in business, you have to delegate to those with expertise so you can focus on the big picture.Brad is a wonderful entrepreneur. His dream of having a different kind of gym is a great idea.
Another thing that Brad does well is build strong relationships. His ex-wife and current girlfriend are willing to lend him money without any security which said to me that there is a level of trust he has built. No bank would lend Brad money without security. The audience may think this is strange but they seem to make it work!
Brad’s key learning was to let people do what they do best rather than try and control every aspect of the aspect of the business. He had accountant Annette (his ex wife) working in the business but he was trying to pay the bills. Megan his girlfriend is an expert in marketing but he was trying to control the marketing campaign. He also liked being the builder. Basically, he liked having his finger in all pies. To run a successful business, you must outsource jobs to people who are capable and then trust them to do it. He needed to trust them like they trusted him with their money! In business, if you are trying to do everything yourself, you are not working on growing the business.
Once Brad concentrated on his other strength of talking to people and getting them inspired to come to classes (rather than building a yoga room) his business started to grow.
To find out more about Risking It All watch episode 2 at 8pm tonight.
Another thing that Brad does well is build strong relationships. His ex-wife and current girlfriend are willing to lend him money without any security which said to me that there is a level of trust he has built. No bank would lend Brad money without security. The audience may think this is strange but they seem to make it work!
Brad’s key learning was to let people do what they do best rather than try and control every aspect of the aspect of the business. He had accountant Annette (his ex wife) working in the business but he was trying to pay the bills. Megan his girlfriend is an expert in marketing but he was trying to control the marketing campaign. He also liked being the builder. Basically, he liked having his finger in all pies. To run a successful business, you must outsource jobs to people who are capable and then trust them to do it. He needed to trust them like they trusted him with their money! In business, if you are trying to do everything yourself, you are not working on growing the business.
Once Brad concentrated on his other strength of talking to people and getting them inspired to come to classes (rather than building a yoga room) his business started to grow.
To find out more about Risking It All watch episode 2 at 8pm tonight.
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About this Blog
In Episode 2 of Risking It All we meet Brad. He thinks he has spotted a gap in the already flooded health and fitness market and risks his relationship, friendships and investments to set up Zone Health and Fitness. He’s convinced his girlfriend, his ex-wife, her new husband and a silent partner to invest over $350,000 in his dream.
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