You can’t just be a technician

Dean’s passion is to help people (especially women) look and feel good about themselves. He wants to help people do just that by giving them a sexy haircut.

Dean is a great hairdressing technician. What he was missing was focus on other roles he needed to play to run a successful business. He was the hairdresser, the director, the cleaner, the financial controller and the rest. Many of us start this way in business, I did! You have to divide up your day into the various roles and hats you need to wear.
Most people starting out in small business forget to wear the strategic hat. Strategic thinking looks at how you are growing your business. When you have the technical skills, it is easier to spend time being the technician rather than gaining a skill like financial management.

Dean did great haircuts. He did not manage his finances and divide up his day looking at his profits and losses. This is not necessarily a fun or entertaining way to spend your time when all you want to do is cut hair. But it is an area of business you must have an idea of on a weekly basis.

Dean will become more successful in the future, if he makes sure that he has more profit days (limiting the number of free haircuts he is doing for his family and friends). The simple rule in business is you need more profit than loss. Track Dean's progress on the Risking It All website

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About this Blog

In Episode 3 we meet Dean, the 26-year-old golden boy. For the past six years Dean has earned his stripes cutting hair at an upmarket salon. Desperate to prove he can be his own boss, Dean opens his own salon in what was a corner deli in a quiet suburban street. Dean has never run a business before, and it shows.

 
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