New New Media



Amazon erases Orwell books from Kindle

19 July 2009 | 15:53 - By Stefano Boscutti

In a move that angered customers and generated waves of online pique, Amazon remotely deleted some digital editions of the books from the Kindle devices of readers who had bought them.


An Amazon spokesman, Drew Herdener, said in an email message that the books were added to the Kindle store by a company that did not have rights to them, using a self-service function. "When we were notified of this by the rights holder, we removed the illegal copies from our systems and from customers' devices, and refunded customers," he said. Wow, swiping media you've already paid for out of your own media device. Down the memory hole we go. It's oh so 1984. No, really, one of the reapprop

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Bibliovision

19 July 2009 | 15:51 - By Stefano Boscutti

"L.A. Candy" is a new teen novel by Lauren Conrad, the star of MTV's reality-TV hit "The Hills".  Like all novels set in LA it contains a relatively twisted sex scene. A reality-show sound engineer wires a beautiful college freshman as she prepares to play herself, for the first time, before television cameras.


Conrad writes: "He took out a piece of double-sided tape and began peeling the paper off one side. 'Well, I'm gonna have you tape this microphone to the inside of the front of your bra and run the wire around your side, then I'll clip the mike pack on the back of your bra.' He pressed the tape down, securing it against the tiny mike, and handed it to her. Then he pushed both his thumbs against the tiny mike pack, holding down two buttons at once. After a couple of seconds, a small green light gl

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MTVN touts shorter web video ads

19 July 2009 | 15:49 - By Stefano Boscutti

MTV Networks believes it has found a better answer for short-form online video advertising than the derided 30-second pre-roll - very short video spots (five seconds long) accompanied by corresponding but slightly delayed display ads.


The company this week disclosed the results of an elaborate study on online video advertising called Project Inform. That effort sought to find a better ad standard for the burgeoning medium, preferably one that combined brand effectiveness with user tolerance. By early 2009, it had boiled down its list of potential ad formats to three, including the classic pre-roll. Another unit was called the Lower 1/3 Product Suite, which combines five-second pre-rolls with transparent Flash ads that take ov

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Bill Grueskin, Dean of Academic Affairs at Columbia University Journalism School, explains why newspapers should stop blaming aggregators for their problems.


During the past few weeks, America witnessed a growing movement to rein in, extract money from, or stop altogether the aggregators who are accused of eroding news sites' revenues by quoting from or linking to traditional (and expensive) content. Murdoch (in all his wisdom) is leading the charge to, well, charge for content on his many online news sites. Aside from the ridiculousness of thinking you can put the genie back in the bottle let alone make people pay for it, going backwards is no way t

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The crowd is wise (when it's focused)

19 July 2009 | 15:44 - By Stefano Boscutti

Few concepts in business have been as popular and appealing in recent years as the emerging discipline of "open innovation".


It is variously described as crowdsourcing, the wisdom of crowds, collective intelligence and peer production - and these terms apply to a range of practices. The overarching notion is that the internet opens the door to a new world of democratic idea generation and collaborative production. Early triumphs like Linux operating system and Wikipedia web encyclopedia are seen as harbingers. In the new model, innovation is often portrayed as a numbers game. The more heads, the better - all weighing

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Who knew Twitter, Facebook and MySpace were gateway drugs? It started off as something social, but now some California medical marijuana dispensaries are using the popular social networks to update their clientele, and anyone else who's interested, on what they have to offer.


"BB Kush, NY Soma, SD Strom, Forrest G, Green C, Baby Crunch, Spy Diesel, buy 1/4 get gram free. Baked goods, Grams, Joints avail." reads the Twitter stream for Artists Collective, a Hollywood based dispensary. Artists Collective also has Facebook and Myspace pages touting their free delivery service, as do other medical marijuana dispensaries, like San Francisco's Green Cross. In California, it's legal to cultivate and dispense marijuana for medical purposes provided both grower and buyer adher

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In-Book ads coming to the Amazon Kindle?

07 July 2009 | 14:01 - By Stefano Boscutti

Amazon's just filed a number of patents that point to the inevitable but perhaps undesirable expansion of advertising onto its much-vaunted Kindle e-reader.


The patents are titled "On-Demand Generating E-Book Content with Advertising" and "Incorporating Advertising in On-Demand Generated Content," and they're designed in part to tackle that irritating little problem that "out of print or rare books ... typically do not include advertisements" and their content is thus fixed, and not at all "adapted to modern marketing." Would you tolerate in-book embedded ads? Would they drive you crazy? Would they defeat the whole purpose of, y'know, actually buy

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Rise of web video, beyond 2-minute clips

07 July 2009 | 13:59 - By Stefano Boscutti

Producers and advertisers are discovering that users, aided by the screen-filling video that faster internet access allows, will watch longer videos online.


Viral videos of YouTube 1.0 - dog-on-skateboard and cat-on-keyboard - are being supplemented by a new, more vibrant generation of online video. Production companies are now creating 10- and 20-minute shows for the Internet and writing story arcs for their characters - essentially acting more like television producers, while operating far outside the boundaries of a network schedule. Story arcs? Hell, what will they think of next?

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About this Blog

New New Media looks at how our mediascape is exploding to bits. How the latest technology and the internet are changing the way we live, work and play. How the latest media is shaping us all.

Stefano Boscutti is an executive creative director and strategist. He's like a better looking version of Todd Sampson. He also has an abiding faith that stories and wordplay (and not powerpoint presentations) will change the world.

 
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