Fri 10 Feb 2012 | 
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Enlarge textAttendees at the 98th annual meeting of the Association of National Advertisers in Orlando, Florida, found themselves debating the pros and cons of spending marketing dollars in trying economic times.
topHSBC sponsors entire issue of New York Magazine
Buying most or all of the ads in a magazine has become a popular tactic in recent years as marketers try to stand out in an increasingly cluttered field.
Digital bus ads change depending on location
Creative marketing minds have developed a plan to use GPS to deliver neighborhood-specific digital advertising on the side of buses in NYC.
Designing better elections
The train is a coming (and it's loaded with ads)
The New York City transit system is adding a new site for advertisements: the interior of subway tunnels.
Wannabe pinned in L.A.
The return of Jesse Hughs and Josh Homme's crotch rock project was announced via punny album title (Heart On) and bloody, penetrating album art.
Joost juices the video experience
What's Joost? It's a way to watch videos, music, TV, movies and more over the internet. Not a whole lot of new in that.
Paulo Coelho opens up to the net
Author Paulo Coelho was recently celebrated at the Frankfurt Book Fair for sales of over 100 million books around the world and for his energetic efforts in sharing his work, and his time and attention in interacting with readers, freely over the internet in multiple languages.
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About this Blog
New New Media looks at how our mediascape is exploding to bits. How the latest technology and the internet are changing the way we live, work and play. How the latest media is shaping us all.
Stefano Boscutti is an executive creative director and strategist. He's like a better looking version of Todd Sampson. He also has an abiding faith that stories and wordplay (and not powerpoint presentations) will change the world.
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