Meet your clients' changing needs

The intriguing young girl I mentioned in my previous blog also told me that she was raising monies for the Victorian Bushfire Appeal.

With my coaching hat on, I suggested to her that she have a sign telling people that she is raising monies for such a worthwhile cause and not just for her own personal needs. She took my advice. The next day when I walked past, she thanked me and told me that she had raised more money that day than the previous one.

The lesson here is that when we appeal to people's value set, we hit their 'button'. Someone said to me recently that his clients were becoming stingy and not spending money. They are not stingy. It is just that with the financial crisis, finance has gone up higher on people's value set. People have to watch their dollar much more closely and, as a result, ensure that their dollar is taking them further.

Have a look at your business and ensure that it is still meeting your clients' changing needs.