Netflix everywhere - sorry cable, you're history

Whether Hastings cops to it or not, that day could be coming soon. That's why, for Hastings to fully accomplish his vision, he'll have to go up against some of the most powerful incumbents in media - the cable companies and content providers that have successfully stymied or co-opted all previous entrepreneurial efforts. So far, Hastings has avoided the wrath of the giants by building his Netflix service surreptitiously, slowly amassing his library of streaming content and giving viewers new ways to access it. And now, even if the cable and content companies do take him on, it may be too late. Hastings' Trojan horse — Netflix's software, embedded on myriad consumer devices — is already in place. And of all the people not to underestimate in the entertainment industry, Hasting is right up there.

http://www.wired.com/techbiz/it/magazine/17-10/ff_netflix

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