Disney tries to pull the storybook ritual onto the web

In what it bills as an industry-defining moment - though rivals are sure to be skeptical about that - Disney Publishing plans to introduce a new subscription-based website. For $79.95 a year, families can access electronic replicas of hundreds of Disney books, from "Winnie the Pooh and Tigger Too" to "Hannah Montana: Crush-tastic!" DisneyDigitalBooks.com (hmm, catchy name that) is aimed at children ages 3 to 12, and organized by reading level. In the "look and listen" section for beginning readers, the books will be read aloud by voice actors to accompanying music with each word highlighted on the screen as it is spoken. Another area is dedicated to children who read on their own. Find an unfamiliar word? Click on it and a voice says it aloud.

http://www.nytimes.com/2009/09/29/business/media/29disney.html

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The Walt Disney Company hopes an ambitious new digital service will transform how children read its storybooks.

 
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