UK's Channel 4 scores first full-length programs on YouTube, bad news for Hulu

It's officially the first time a broadcaster "anywhere in the world" has managed a deal like this, which has the significant benefit of being free - compared to paid webtv-streaming options. It'll work by basically hooking together YouTube's streaming video tech, and Channel 4's own existing online catch-up service, dubbed 40D. The result is that recent shows and then some 3,000 hours of archive full-length programming will be available online starting in a few months, with full availability coming next year some time.  For the time being, the videos will be available in the UK only.  How long before they're free for one and all.
 
http://www.fastcompany.com/blog/kit-eaton/technomix/uks-channel-4-scores-first-full-length-programs-youtube

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You might not be as familiar with it as the 60 million people living in the UK are, but local terrestrial TV station Channel 4 has just scored a World's first: It's the first broadcaster to get its full-length program archive shown via YouTube.

 
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