IdeaPaint: Turn your entire office into a whiteboard

John Goscha, at the ripe old age of 25 ditched a job offer at Goldman Sachs, and instead began marketing IdeaPaint, which is simply a paint that turns any paintable surface into a dry-erase board. The benefit - besides being able to brainstorm on almost every inch of your office - is that the paint is half the cost of whiteboard and better-performing - you can leave marks up indefinitely, and they won't stain the wall. Of course, it takes a bit of time - you may have to sand the wall and prime it - but one other benefit is that you're not incurring all the carbon involved in manufacturing and shipping a whiteboard.  Let the ideas flow.

http://www.fastcompany.com/blog/cliff-kuang/design-innovation/ideapaint-turn-your-entire-office-whiteboard

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With just one coat, IdeaPaint turns any surface into a dry-erase board.

 
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