Newspaper circulation sets new record decline

It's hard to put a good face on this kind of news. In the US, the Audit Bureau of Circulations (ABC) reports that newspaper circulation for the six months ending September 30 dropped 10.6 percent from the same period in 2008 (7.5 percent on Sundays - so there must be a god). The decline was the worst ever reported by ABC. You think that's bad news?  Wait until the Newspaper Association of America's third-quarter advertising revenue report comes out. It's likely to continue the trend of the previous two quarters with a drop in the 20-30 percent ballpark. Yikes!

http://www.niemanlab.org/2009/10/newspapers-take-a-bus-plunge-circulation-plummets-10-6-percent/

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Down 10.6 percent in the last 6 months, and the decline is still accelerating. (Or should that be decelerating? Falling off a cliff?)

 
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