Ad it up: television to live another day

But, yes, television. In the nascent iPad era (called it!), the medium still exists. Not only that, some analysts in the US are recalibrating their estimates for the 2010 ad market for the old telly, and calling for an overall increase in spending by 5.5% this year over last. That's a big reason why total ad spending by U.S. companies is now supposed to leap onto the plus side of the ledger, gaining about 3.8% compared to 2009. What accounts for the new optimism?  Ice skating, mostly. And skiing. And the luge. Oh, and Scott Brown. The Winter Olympic coverage and the mid-term elections, that is, national and local hot tickets, respectively.

http://www.fastcompany.com/blog/maccabee-montandon/upswing/advertising-spending-increase-television-print-olympics-mid-term-ele

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About this Blog

There's more good news out there in ad land, and this time it's being driven by that big screen over in the corner that you may have forgotten about, due to all the recent excitement over a certain new product.

 
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