Scott Brown on how movies activate your neural G-spot

But it bangs on my eyeballs and eardrums like Stanley Kowalski anyway. Sometimes I come away from the multiplex reasonably satisfied; other times I’m bummed beyond measure. It’s like some endless, brutal visit to the optometrist: This explosion or that explosion? This superintelligent shark or that zombie anaconda? It’s all so clumsy, so imprecise. Which is why I’m thrilled to learn that Hollywood has found a way to improve its hit rate. Not with better filmmaking — God forbid, we don’t want artistry gumming up our popcorn flicks — but with science. Get ready for the optimized moviegoing experience, where every instant is calculated to tickle your neural G-spot — all thanks to functional magnetic resonance imaging, soon to be every director’s new best friend. By quantifying which set pieces, character moments, and other modular film packets really lather up my gray matter, the adfotainment-industrial complex can quickly and efficiently deliver what I actually want.

http://www.wired.com/magazine/2010/01/pl_brown_gspot/

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Here’s a typical “date night” with me and Hollywood: I don’t know what I want to see. Neither does Hollywood.

 
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