Panacea or poison pill

Hachette has become the third major publisher to publicly denounce Amazon.com’s $10 e-book model. It joins Macmillan and HarperCollins in what seems now like the death blow to a price point that had less to do with the inherent value of the content than it did with finding a magic number readers could not resist in droves. The question of whether e-book prices should be significantly lower than their print analogs has become a fundamental divide in a simmering dispute between book publishers and the 800-pound-gorilla that is Amazon.com. In part the issue is about consumer choices but like the other digitization wars which preceded it — and continue — in music, television, film and even news, it’s also about ensuring that a creative industry survives.  Price war anyone?

http://www.wired.com/epicenter/2010/02/panacea-or-poison-pill-who-gets-to-decide-about-the-10-e-book/

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Who gets to decide the $10 e-books price point?

 
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