Water-cooler effect: Internet can be TV’s friend

That hasn’t been the case lately, judging by the record television ratings for big-ticket events.  The Vancouver Olympics are shaping up to be the most-watched foreign Winter Games since 1994.  This year’s Super Bowl was the most-watched program in United States history, beating out the final episode of “M*A*S*H” in 1983.  Awards shows like the Grammys are attracting their biggest audiences in years.  Many television executives are crediting the Internet, in part, for the revival.  Blogs and social websites like Facebook and Twitter enable an online water-cooler conversation, encouraging people to split their time between the computer screen and the big-screen TV.  Do you ever find yourself emailing friends about what you're watching on television while you're watching it?

http://www.nytimes.com/2010/02/24/business/media/24cooler.html

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