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It’s not on our channel, but it’s good.
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Enlarge textHow ads became popular again.
- 24 Comments | Join the discussion
The last episode of ABC Television’s The Gruen Transfer attracted 1.4 million people. It’s amazing that a show all about advertising is so popular on the non-commercial ABC.
What’s all that about? Obviously people find ads entertaining. And intelligent Australians want to be fully informed about what advertising is doing to them I guess.
My good friend and all round amazing ideas guru Stefano Boscutti pioneered this idea over 10 years ago, touring a show nationally that showcased great ads as entertainment. He proved then that people have an innate fascination with advertising, even though they profess to hate it.
This issue is one we face at SBS given we are a hybrid model of public broadcasting – we get our funding from both Government and commercial sources.
Even though it was very hard for SBS die-hards to take, I believe that introducing advertising in programs is better for audiences. For one, we raise more revenue which is pumped straight back into making more great content (content is expensive). Secondly, the breaks are the shortest and least frequent breaks on television. An unexpected by-product has been an improvement in the quality and relevance of the advertisements we carry as the breaks have become more effective and therefore more valuable to advertisers.
As a creator of advertising, I am continually seeking the best, most creative ideas to make an impact. It’s good to see that, despite their protestations, audiences appreciate that.
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Comments (24)
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20 Jul 2010 17:35 AEST
From: ericcartman
ericcartmanrandyandbutters@gmail.comericcartman
Consumers and businesses alike are looking for ways to be more eco friendly. One popular trend shared between both consumers and businesses is the use of tote bags. Consumers love tote bags for going shopping, going to the beach, going to the library, and other activities. Businesses have used tote bags now to promote their brand by putting a logo on bags like promotional jute bags. Jute is a material that is eco friendly and seemingly more popular. What makes jute a good material for tote bags?
21 Nov 2009 13:31 AEST
From: Oatley
Has this become e-bay?
It appears this forum has been hijacked by junk advertisers.Please don't allow this to continue,I can't apply my remote control to combat this unwanted intrusion.
25 Oct 2009 16:25 AEST
From: Oatley
Spiral is back!!!
Yesss!It's back-I saw it in today's (Sunday's) program,8.30pm SBS2.
18 Oct 2009 12:41 AEST
From: Williamstown
Spiral
I have checked the guide for the next week and there seems to be no Spiral Surely SBS does not plan just to stop broadcasting this great show mid-series??
16 Oct 2009 13:39 AEST
From: Clematis
Spiral
Can SBS please replay both series from the start either on SBS1 or SBS2? I only just caught an episode shown last Sat night.
13 Oct 2009 21:48 AEST
From: Oatley
Spiral
One of my favorite programs,but i can't find any info as to when or if it will continue on SBS 2.Last episode I saw,Aziz was seen off,but no indication of its future screening.Please help!!!!
12 Oct 2009 16:47 AEST
From: ormond
Unit one
I saw one episode of this drama last Saturday but now it's disappeared! Where's the rest of it?
22 Sep 2009 17:09 AEST
From: Geelong
Spiral, Eagle
Hi Kass - you've probably noticed already but SBS is now screening series 2 of Spiral on Sunday nights, and Eagle repeats are being shown late on Wednesdays. Cheers.
16 Aug 2009 0:02 AEST
From: Wentworth Falls
Spiral, Eagle, Unit One
I love Spiral, Eagle and Unit One, but they seem to disappear - never to be seen again!! I find it hard to keep up with the changes. If anyone can tell me if Spiral is on next week and what day and time, please let me know. Cheers
09 Aug 2009 16:04 AEST
From: Geelong
Spiral
Judging by the dates on the above comments I must have been watching repeats of Spiral series 1. I love it and hope series 2 is going to be screened. Can't see it in the TV guide though.
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About this Blog
Jacquie Riddell
has over 20 years experience in senior roles in media. She has managed television and radio stations, created new programs and digital initiatives, and developed famous marketing initiatives. When not changing the media landscape with new ideas, she can be found frolicking at the beach or struggling with padmasana on a tatty old yoga mat.
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