Economic meltdown or not, online video will grow

10 October 2008 | 12:55 - By Stefano Boscutti

The financial markets are on the verge of implosion and the economy looks like it's going to hell (and back again), but online video is still growing at a ridiculous rate.

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It's a particularly desperate time for any business with a financial interest in video content, and particularly for the broadcast networks. The so-called experts who study the market suspect big advertisers will trim their budgets in 2009, and online video, already a risky investment for advertisers is a likely cut. But just because the dollars aren't flowing to online video, doesn't necessarily mean that broadcasters and content providers can afford to cut off their digital media initiatives. How about you? How much video do you watch online?

http://blog.wired.com/business/2008/09/down-goes-the-e.html

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About this Blog

New New Media looks at how our mediascape is exploding to bits. How the latest technology and the internet are changing the way we live, work and play. How the latest media is shaping us all.

Stefano Boscutti is an executive creative director and strategist. He's like a better looking version of Todd Sampson. He also has an abiding faith that stories and wordplay (and not powerpoint presentations) will change the world.

 
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