Wannabe pinned in L.A.

26 October 2008 | 0:00 - By Stefano Boscutti

The return of Jesse Hughs and Josh Homme's crotch rock project was announced via punny album title (Heart On) and bloody, penetrating album art.

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Nothing like an anthemy "Wanna Be in LA" single to kick off the album and tour. The usual route was to spin out a single, get some radio airplay, launch the album, tour the album. These days it's almost de rigueur to launch a single online at least a month or two before the product release to test the waters. So feel free to click into the video clip and rip into the scuzz-bucket guitars a week or two before official release. You'll be singing along by the second verse. Go on, rock out. You know you want to.

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About this Blog

New New Media looks at how our mediascape is exploding to bits. How the latest technology and the internet are changing the way we live, work and play. How the latest media is shaping us all.

Stefano Boscutti is an executive creative director and strategist. He's like a better looking version of Todd Sampson. He also has an abiding faith that stories and wordplay (and not powerpoint presentations) will change the world.

 
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