The train is a coming (and it's loaded with ads)

27 October 2008 | 0:00 - By Stefano Boscutti

The New York City transit system is adding a new site for advertisements: the interior of subway tunnels.

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Starting next spring with the 42nd Street-Times Square shuttle, passengers will see advertising outside the windows as the train travels between stations. The messages will look rather like jumpy 15-second TV ads. And that's just for starters. Think new digital media and turnstile wraps and other innovations. Every surface will be a blinking with one message or another. Is this the right way to cover public transport budget shortfalls? Should state governments introduce more advertising on our own trains and trams and buses?

http://www.nytimes.com/imagepages/2008/10/17/business/17adco01.ready.html

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About this Blog

New New Media looks at how our mediascape is exploding to bits. How the latest technology and the internet are changing the way we live, work and play. How the latest media is shaping us all.

Stefano Boscutti is an executive creative director and strategist. He's like a better looking version of Todd Sampson. He also has an abiding faith that stories and wordplay (and not powerpoint presentations) will change the world.

 
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