Digital bus ads change depending on location

29 October 2008 | 0:00 - By Stefano Boscutti

Creative marketing minds have developed a plan to use GPS to deliver neighborhood-specific digital advertising on the side of buses in NYC.

digitalbus_1362195256

The ads run like TV commercials and they have begun airing on a single Manhattan route with expansion to 200 buses planned for the first quarter of next year. Obviously, targeted advertising is the name of the game, so you wouldn't be surprised to find GPS systems like this one popping up in major cities everywhere in the very near future.

http://wcbstv.com/local/ny.transit.agency.2.845210.html

Share article: 
top

Join the discussion

You have characters remaining.
Validation (
) :
This is a captcha-picture. It is used to prevent mass-access by robots.

PLEASE NOTE: All submitted comments become the property of SBS. We reserve the right to edit and/or amend submitted comments. HTML tags other than paragraph, line break, bold or italics will be removed from your comment.

About this Blog

New New Media looks at how our mediascape is exploding to bits. How the latest technology and the internet are changing the way we live, work and play. How the latest media is shaping us all.

Stefano Boscutti is an executive creative director and strategist. He's like a better looking version of Todd Sampson. He also has an abiding faith that stories and wordplay (and not powerpoint presentations) will change the world.

 
ADVERTISEMENT

Other Blogs

TV
Food
Films
Documentary
World News Australia
Sport
About SBS
Business
Internet and Technology
Cycling Central
Festival Reports
Tour De France