Digital display advertising flatlines

01 November 2008 | 0:00 - By Stefano Boscutti

What's the answer to digital advertising's woes?  Very contentious and very unloved spyware.

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UK research group Enders reports that online display advertising sales are at best flat for the third quarter. Rates have fallen by a third since last year. So what's everyone going to do then? Well, apparently a wazzo company called Phorm is going to sail in and save the industry, with something called 'behavioural targeting'. Phorm is basically a spyware seller: their software monitors your browsing habits, collects data and sells it on to advertisers (or as they euphemise: "Phorm, Inc. is striving to create a new, more responsive, intuitive kind of internet experience, etc, etc".) Are you ready to have your browsing habits sold on? Click the link to see data pimping assasinated point by point.

http://www.theregister.co.uk/2008/02/29/phorm_roundup/

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About this Blog

New New Media looks at how our mediascape is exploding to bits. How the latest technology and the internet are changing the way we live, work and play. How the latest media is shaping us all.

Stefano Boscutti is an executive creative director and strategist. He's like a better looking version of Todd Sampson. He also has an abiding faith that stories and wordplay (and not powerpoint presentations) will change the world.

 
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