The future of business according to Google

03 November 2008 | 17:20 - By Stefano Boscutti

Well, actually according to CEO Eric Schmidt.  Who would like to tell you that the internet has made such a level playing field that the end of the long tail is the place to be, but unfortunately... it's not.

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McKinsey & Company interviews Schmidt on the future of business.  Great faux pas when he talks about evolving management.  See how the internet will change the nature of competition, innovation, and company operations.  See what happens when you let management consultants design a video interface.

http://www.mckinseyquarterly.com/Googles_view_on_the_future_of_business_An_interview_with_CEO_Eric_Schmidt_2229

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About this Blog

New New Media looks at how our mediascape is exploding to bits. How the latest technology and the internet are changing the way we live, work and play. How the latest media is shaping us all.

Stefano Boscutti is an executive creative director and strategist. He's like a better looking version of Todd Sampson. He also has an abiding faith that stories and wordplay (and not powerpoint presentations) will change the world.

 
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