A plan to sell cookbooks: give away recipes online

03 November 2008 | 17:24 - By Stefano Boscutti

There is such a thing as a free lunch - or at least a free recipe - but the founders of Cookstr, a new website, hope that home cooks will eventually pay.

aplan_300063893

Although the internet is already flooded with recipes, Will Schwalbe, who stepped down as editor in chief of Hyperion Books in January, is starting Cookstr to showcase the recipes of star chefs like Jamie Oliver, Nigella Lawson and Mario Batali, as well as those of less-well-known but highly regarded cookbook writers.  The idea, ultimately, is to sell copies of these authors' books.

http://www.nytimes.com/2008/11/01/books/01cook.html
http://www.cookstr.com/

Share article: 
top

Comments (2)

05 Nov 2008 21:37 AEST

miryam aubert

From: miranda

excelent project

I have seen your website and looks an excelent project, www.aquamedia-design.com

Agree (0 people agree)    Disagree (0 people disagree) Report this
 

05 Nov 2008 21:33 AEST

ewrewr

From: werewr

werew

werewrw

Agree (0 people agree)    Disagree (0 people disagree) Report this
 

Join the discussion

You have characters remaining.
Validation (
) :
This is a captcha-picture. It is used to prevent mass-access by robots.

PLEASE NOTE: All submitted comments become the property of SBS. We reserve the right to edit and/or amend submitted comments. HTML tags other than paragraph, line break, bold or italics will be removed from your comment.

About this Blog

New New Media looks at how our mediascape is exploding to bits. How the latest technology and the internet are changing the way we live, work and play. How the latest media is shaping us all.

Stefano Boscutti is an executive creative director and strategist. He's like a better looking version of Todd Sampson. He also has an abiding faith that stories and wordplay (and not powerpoint presentations) will change the world.

 
ADVERTISEMENT

Other Blogs

TV
Food
Films
Documentary
World News Australia
Sport
About SBS
Business
Internet and Technology
Cycling Central
Tour De France