Google gives marketers more places to put ads

10 November 2008 | 7:33 - By Stefano Boscutti

The ads are coming! The ads are coming!

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It's an invasion of ads on Google. Just as competing online ad networks are dying, ads on Google are showing up in places where the search engine has never had them before, with formats we've never seen. What's going on? The economic times are getting tougher, so Google's doing its own form of "Drill, baby, drill" and tapping into reservoirs it has left untouched until now.  Damn!

http://adage.com/digital/article?article_id=132005

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About this Blog

New New Media looks at how our mediascape is exploding to bits. How the latest technology and the internet are changing the way we live, work and play. How the latest media is shaping us all.

Stefano Boscutti is an executive creative director and strategist. He's like a better looking version of Todd Sampson. He also has an abiding faith that stories and wordplay (and not powerpoint presentations) will change the world.

 
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