Online ad networks already dying

10 November 2008 | 7:36 - By Stefano Boscutti

The great advertising slowdown has already begun with the coming death of dozens and dozens of web-ad brokers.

onlinead_225365843

Online ad networks, which started to emerge about a decade ago, offer marketers a one-stop shop to buy ads across dozens, or even hundreds, of websites.  Most networks either pay a website upfront for the site's advertising inventory and keep the revenue on the ads they sell, or split their ad revenues with the site.  Which works until it doesn't.  And the fallout isn't limited to the small players.

http://online.wsj.com/article/SB122514803617173825.html

Share article: 
top

Comments (1)

15 Nov 2008 20:49 AEST

Liz

From: Balmain

It's over

Ads are already dead. The social networks can kill or birth a venue, a product and a celebrity. About time too. I am tired of loser admen, making ads cause they aren't clever enough to make a film. Film is dead also......but that's another post, another day.

Agree (0 people agree)    Disagree (0 people disagree) Report this
 

Join the discussion

You have characters remaining.
Validation (
) :
This is a captcha-picture. It is used to prevent mass-access by robots.

PLEASE NOTE: All submitted comments become the property of SBS. We reserve the right to edit and/or amend submitted comments. HTML tags other than paragraph, line break, bold or italics will be removed from your comment.

About this Blog

New New Media looks at how our mediascape is exploding to bits. How the latest technology and the internet are changing the way we live, work and play. How the latest media is shaping us all.

Stefano Boscutti is an executive creative director and strategist. He's like a better looking version of Todd Sampson. He also has an abiding faith that stories and wordplay (and not powerpoint presentations) will change the world.

 
ADVERTISEMENT

Other Blogs

TV
Food
Films
Documentary
World News Australia
Sport
About SBS
Business
Internet and Technology
Cycling Central
Tour De France