The medium is the product

10 November 2008 | 7:38 - By Stefano Boscutti

No business in the digital age is a single-widget outfit anymore. Every modern company, big or small, must now churn out not only the product or service that makes its name but also a so-called web presence.

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From this digital outpost, the company attracts customers, takes orders, fields questions, conducts consumer research and, of course, advertises itself. But as these sites have become dense with video, audio, graphics and the apparatus of social networking, a strange transformation has begun. Ecommerce sites — once little more than billboards, brochures or order forms — are now goods and services themselves.

http://www.nytimes.com/2008/10/12/magazine/12wwln-medium-t.html

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About this Blog

New New Media looks at how our mediascape is exploding to bits. How the latest technology and the internet are changing the way we live, work and play. How the latest media is shaping us all.

Stefano Boscutti is an executive creative director and strategist. He's like a better looking version of Todd Sampson. He also has an abiding faith that stories and wordplay (and not powerpoint presentations) will change the world.

 
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