Nokia gives up trying to keep pace with Japan

30 November 2008 | 21:57 - By Stefano Boscutti

Neatly serving to show just how wide the gulf is between Japan and the rest of the world when it comes to mobile phones, Nokia has announced it is no longer going to sell its handsets in Japan.

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Japan is the world's fourth largest mobile phone market after the United States, China and India. But it makes up only a tiny part of sales at Nokia, whose products have failed to lure customers away from more sophisticated Japanese ones.  Most of the mobile phones used in Japan are part of third-generation networks and boast features such as TV broadcasting and electronic payment functions.

http://www.reuters.com/article/ousiv/idUSTRE4AQ1K620081127

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About this Blog

New New Media looks at how our mediascape is exploding to bits. How the latest technology and the internet are changing the way we live, work and play. How the latest media is shaping us all.

Stefano Boscutti is an executive creative director and strategist. He's like a better looking version of Todd Sampson. He also has an abiding faith that stories and wordplay (and not powerpoint presentations) will change the world.

 
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