Is Microsoft in pursuit of the iPhone?

30 November 2008 | 21:59 - By Stefano Boscutti

The iPhone has everyone scrambling to come up with their own killer device, and the latest efforts are coming from Microsoft.  That is if recent reports popping up in the blogosphere are to be believed.

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Jim Goldman of CNBC says he has it on "good" source that Microsoft is looking to create a smart phone that builds on its Zune music player.  Which sounds a lot less compelling than Apple leveraging the much more popular iPod for its iPhone.  Zune is a struggling brand with zero cachet. (When was the last time you saw one anywhere?)  It would take a lot for Microsoft to dissolve Apple's mindshare, with its first-mover advantage and sex appeal and all.

http://adage.com/digitalnext/article?article_id=132865
http://www.youtube.com/watch?v=buKaqRG2SFA

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About this Blog

New New Media looks at how our mediascape is exploding to bits. How the latest technology and the internet are changing the way we live, work and play. How the latest media is shaping us all.

Stefano Boscutti is an executive creative director and strategist. He's like a better looking version of Todd Sampson. He also has an abiding faith that stories and wordplay (and not powerpoint presentations) will change the world.

 
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