Study: Young people watch less TV

21 December 2008 | 15:08 - By Stefano Boscutti

Put another way, the older you get, the more you watch, according to a report from Deloitte indicating that "Millennials," the generation of 14- to 25-year-olds, watches just 10.5 hours of TV a week.

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That compares to 15.1 hours for those belonging to Generation X (ages 26-42), 19.2 hours for Baby Boomers (43-61) and 21.5 hours for Matures (62-75).  Lest one assume Millennials are shunning broadcast and cable in favor of watching DVDs on their TV screens -- they're not.  They spend less time watching DVDs of movies and TV shows on television sets, 4.8 hours a week, than do Gen Xers.  They are, though, spending more time watching DVDs on a computer -- 1.9 hours a week -- than any other age group.

http://www.hollywoodreporter.com/hr/content_display/news/e3ic41d147829e712a6a6ecd990ea3a349c

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About this Blog

New New Media looks at how our mediascape is exploding to bits. How the latest technology and the internet are changing the way we live, work and play. How the latest media is shaping us all.

Stefano Boscutti is an executive creative director and strategist. He's like a better looking version of Todd Sampson. He also has an abiding faith that stories and wordplay (and not powerpoint presentations) will change the world.

 
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