Japanese billboard watches you watch it

21 December 2008 | 15:22 - By Stefano Boscutti

If you've ever been to Japan-or seen a picture-you'd know that the entire surface of cityscapes is basically one giant advertising mosaic.  So how do advertisers know which ones people actually gawk at?

japanesebillboard_334731030

Japan's NTT Communications is testing a new billboard setup in January that has a built-in pair of cameras hooked up to image detection software that determines how many people are in front of the ad, and just how many are looking at it.  It doesn't try to identify individuals, or tailor the ad to specific demographics.  Well, not yet.

http://www.goodgearguide.com.au/index.php?q=article/270798/japanese_billboards_watching_back&fp=&fpid=

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About this Blog

New New Media looks at how our mediascape is exploding to bits. How the latest technology and the internet are changing the way we live, work and play. How the latest media is shaping us all.

Stefano Boscutti is an executive creative director and strategist. He's like a better looking version of Todd Sampson. He also has an abiding faith that stories and wordplay (and not powerpoint presentations) will change the world.

 
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