Boxee, used to view web on TV, generates buzz

28 January 2009 | 9:01 - By Stefano Boscutti

Piping Internet video into a television seems as if it should be simple - after all, a screen is a screen. But consumer electronics and media companies have been moving toward that combination with painstaking caution, both because of technical limitations and to protect their existing business models.

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Now, with an Internet start-up's hubris and whimsical name, an 11-employee New York company called Boxee is barging into the fray. It is treading over the carefully negotiated business arrangements of much larger companies and garnering accolades from tech-heads for doing what the big guys have failed to do.  Boxee bills its software as a simple way to access multiple Internet video and music sites, and to bring them to a large monitor or television that one might be watching from a sofa across the room.  Even better it lets replace cable with no remorse.  Yes, it's the future of television.  And yes, it's free.

http://www.nytimes.com/2009/01/17/technology/internet/17video.html
http://www.boxee.tv/

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About this Blog

New New Media looks at how our mediascape is exploding to bits. How the latest technology and the internet are changing the way we live, work and play. How the latest media is shaping us all.

Stefano Boscutti is an executive creative director and strategist. He's like a better looking version of Todd Sampson. He also has an abiding faith that stories and wordplay (and not powerpoint presentations) will change the world.

 
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