How to sell home and electronic appliances in Europe

28 January 2009 | 9:04 - By Stefano Boscutti

Well, for starters it's a really good idea not to show any boring products.

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Or dweeby sales guys pointing out stuff on shelves like they know what they're talking about.  Or supposedly impressed customers nodding their heads just a little too earnestly.  Voice over?  Who needs a voice over?  Just have naked women tumbling out of the sky like angels from heaven.

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About this Blog

New New Media looks at how our mediascape is exploding to bits. How the latest technology and the internet are changing the way we live, work and play. How the latest media is shaping us all.

Stefano Boscutti is an executive creative director and strategist. He's like a better looking version of Todd Sampson. He also has an abiding faith that stories and wordplay (and not powerpoint presentations) will change the world.

 
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