In france ads aim at heart, not wallet

26 February 2009 | 11:01 - By Stefano Boscutti

Lately Parisians have been congregating in a gallery of the Musé des Arts Décoratifs to watch that bygone commercial made here since the late 1960s.

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"Forty Years of Ads on TV" includes dozens of sexy Dim lingerie ads (directed by William Klein, Luc Besson, Tony Scott and Hal Hartley, among others), whose Lalo Schiffrin theme music has become embedded in the French psyche. The exhibition happens to have arrived at a curious moment, when several major purveyors of television commercials have suddenly had their ads pulled from the air. Ostensibly to improve programming President Nicolas Sarkozy last month banned commercials from four major stations during evening hours.  Liberté, égalité, commercialité.

http://nytimes.com/2009/02/19/arts/design/19abroad.html
http://www.lesartsdecoratifs.fr/francais/accueil-292/une-486/francais/publicite/expositions-96/actuellement-504/40-ans-de-pub-a-la-tele/

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About this Blog

New New Media looks at how our mediascape is exploding to bits. How the latest technology and the internet are changing the way we live, work and play. How the latest media is shaping us all.

Stefano Boscutti is an executive creative director and strategist. He's like a better looking version of Todd Sampson. He also has an abiding faith that stories and wordplay (and not powerpoint presentations) will change the world.

 
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