Oh, so this is how TVs really work?

26 February 2009 | 11:07 - By Stefano Boscutti

Microprocessors?  Digital receivers?  Little wires and elevators carrying lots of electrons through a vacuum and onto a screen?

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Checkout this brilliant commercial showing how the hi-fi qualities of Loewe's luxury flat TVs come together. Hey, you always thought that tiny Japanese people powered Sony TVs, so logically these are all German.  And then check out the second link to see how Bjork thinks a TV really really works (with a tip on letting poets lie to you). Takk.

http://www.youtube.com/watch?v=dq_SJ7CtnZI
http://www.youtube.com/watch?v=75WFTHpOw8Y

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About this Blog

New New Media looks at how our mediascape is exploding to bits. How the latest technology and the internet are changing the way we live, work and play. How the latest media is shaping us all.

Stefano Boscutti is an executive creative director and strategist. He's like a better looking version of Todd Sampson. He also has an abiding faith that stories and wordplay (and not powerpoint presentations) will change the world.

 
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