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10 March 2009 | 11:01 - By Shivani Gupta

During these challenging financial times small businesses want to improve marketing without spending a fortune. Business signage can be a relatively cheap and effective way of achieving this goal.

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One idea is to have a printed banner constructed as they are flexible and very easy to put up. You can also use banners to display 'on sale' items as an inexpensive way to market. Put your banner up wherever possible.

If you have office premises, look for innovative ways to put your signage up in front of the building and in front of the offices. The side of a building and windows can also be effective advertising spaces. If possible, have signage before people get to your premises. This can particularly be good if you are a retail business like a fast food outlet and want people to think about making a decision before they pull over.

For those of you who are on the road a lot, think about the number of cars you see everyday. You can tell the people in each one of those people about your business and give them your contact information by making your car a moving billboard. My car displays my logo, three key products and my website. This short, sharp and memorable advertising cost me less than $100!  

Tips for signage
1. Keep the message simple.
2. Have your logo and website or phone number on everything.
3. Think of innovative ways to use existing space and locations for signage.

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About this Blog

Risking It All presenter and business expert Shivani Gupta has a passion to see people grow their businesses. Shivani brings her vast experience and practical business sense to help out the entrepreneurs in the television show and the SBS online audience in her business blog.

Shivani Gupta is a business dynamo with heart, vision, values and passion. She is a former corporate executive who “risked it all” herself to become an author as well as establish her own successful business coaching and speaking business, Passion@People. Shivani is well qualified for the role of helping our four start-up businesses, and your business too. Shivani has worked with a range of companies from sole traders to six of Australia’s top ten companies. She has won awards that include ‘Telstra Young Business Woman of the Year’. She was born in India and grew up in Australia. For more information about Shivani visit www.shivani.com.au

 
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