Microsoft CEO sparks flame war

22 March 2009 | 11:16 - By Stefano Boscutti

Speaking at a conference in New York, Steve Ballmer was asked about the growth momentum Apple has experienced in the desktop and notebook computer market.

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The Microsoft CEO quickly jumped in to correct that impression, alluding to recent data showing Apple's growth taking a hit (along with pretty much everything in the world thanks to the global slowdown). And then he said something that could singlehandedly refan the flames of Mac vs. PC rivalry.  "Apple gained about one point, but now I think the tide has really turned back the other direction," Ballmer said, via webcast. "The economy is helpful. Paying an extra $500 more for a computer to get a logo on it? I think that's a more challenging proposition for the average person than it used to be." Comparing an extra $500 to the extra $1000 "Microsoft Tax" you pay for antispyware, antivirus, antispam, etc, etc, puts a hole in his logic.  And with the boom in free linux and unix operating systems, how many points do you think Microsoft has lost of late?  Head down to the comments to watch Mac fanboys and Windows apologists turn up the heat.

http://www.techflash.com/microsoft/Microsofts_Ballmer_Tide_has_turned_against_Apple_in_computer_market_41492832.html

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About this Blog

New New Media looks at how our mediascape is exploding to bits. How the latest technology and the internet are changing the way we live, work and play. How the latest media is shaping us all.

Stefano Boscutti is an executive creative director and strategist. He's like a better looking version of Todd Sampson. He also has an abiding faith that stories and wordplay (and not powerpoint presentations) will change the world.

 
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