Just Don’t Compare Kosmix to Google

22 March 2009 | 11:20 - By Stefano Boscutti

Kosmix, a well-financed Silicon Valley start-up, is often described on blogs and news sites as a search engine that may someday rival Google.

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As flattering as that notion may sound, it rankles Venky Harinarayan and Anand Rajaraman, the co-founders of Kosmix. And that’s not because other start-ups making similar assertions have fallen laughably short of the mark. It’s because Kosmix is trying to do something that is quite different from traditional web search.  Think more organization engine than search engine.

http://www.nytimes.com/2009/03/15/business/15ping.html
http://www.kosmix.com

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About this Blog

New New Media looks at how our mediascape is exploding to bits. How the latest technology and the internet are changing the way we live, work and play. How the latest media is shaping us all.

Stefano Boscutti is an executive creative director and strategist. He's like a better looking version of Todd Sampson. He also has an abiding faith that stories and wordplay (and not powerpoint presentations) will change the world.

 
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