Italians look to small screen (yeah, that'd be the computer screen)

29 April 2009 | 15:24 - By Stefano Boscutti

There has been a conspicuous shift in the Italian film industry - from the big screen to the computer screen.

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Several of the best-known Italian directors have turned their lenses to making short movies for the Internet. Some have been lured by commercial projects, others by the opportunity to tell poignant stories in a condensed form. And in a country with one of the lowest levels of Internet access in Europe, for many it is the first time they have flirted with the medium.  For one project, the legendary filmmaker Ermanno Olmi joined with Gabriele Salvatores, an Oscar winner, and with the winner last year of the Cannes Jury Prize, Paolo Sorrentino, to shoot three short films for the largest Italian bank, Intesa Sanpaolo.

http://www.nytimes.com/2009/04/20/technology/internet/20cine.html

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About this Blog

New New Media looks at how our mediascape is exploding to bits. How the latest technology and the internet are changing the way we live, work and play. How the latest media is shaping us all.

Stefano Boscutti is an executive creative director and strategist. He's like a better looking version of Todd Sampson. He also has an abiding faith that stories and wordplay (and not powerpoint presentations) will change the world.

 
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