Europe: Internet will surpass TV in 14 months

29 April 2009 | 15:27 - By Stefano Boscutti

A Microsoft report, "Europe logs on: Internet trends of today and tomorrow," finds that European internet consumption in 2010 will average 14.2 hours per week compared to 11.5 hours a week spent watching TV.

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Aside from telling us that Europeans watch way less TV than Americans do (Nielsen has the average American watching 28 hours per week), the report trends that TV is becoming a two-way experience via PC, mobile, and set-top boxes, while 18-24 year olds regard the PC as the only TV screen. Other findings include that almost 50% of Europeans now have an internet connection and people spent almost nine hours per week using the web in 2008, up 27% from 2004. This is more time than they spent reading print media, watching movies offline or playing video games. Now if they could just make internet roaming charges for travelers are little more reasonable, they might be onto something. (Oh, the picture shows country-to-country internet bandwidth.  The thicker the line, the more megabits per second.)

http://www.brandrepublic.com/Discipline/Media/News/897321/European-internet-consumption-overtake-TV-14-months/

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About this Blog

New New Media looks at how our mediascape is exploding to bits. How the latest technology and the internet are changing the way we live, work and play. How the latest media is shaping us all.

Stefano Boscutti is an executive creative director and strategist. He's like a better looking version of Todd Sampson. He also has an abiding faith that stories and wordplay (and not powerpoint presentations) will change the world.

 
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