Adobe in push to spread web video to TV sets

29 April 2009 | 15:31 - By Stefano Boscutti

The denizens of Hollywood and Silicon Valley increasingly agree on one thing - a standard for online video called Adobe Flash.

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Flash was once known primarily as the technology behind those niggling Web ads in the 1990s that gyrated and flickered on the screen. Today, it is a ubiquitous but behind-the-scenes Web format used to display Facebook applications, interactive ads and, most notably, the video on sites like YouTube and Hulu.com. Now Adobe Systems, which owns the technology and sells the tools to create and distribute it, wants to extend Flash’s reach even further.

http://www.nytimes.com/2009/04/20/technology/20adobe.html

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About this Blog

New New Media looks at how our mediascape is exploding to bits. How the latest technology and the internet are changing the way we live, work and play. How the latest media is shaping us all.

Stefano Boscutti is an executive creative director and strategist. He's like a better looking version of Todd Sampson. He also has an abiding faith that stories and wordplay (and not powerpoint presentations) will change the world.

 
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