Thu 24 May 2012 | 
As storefronts become vacant, ads arrive
Email to friend
Print
Enlarge textAlmost every category of advertising is declining precipitously in this economy, but there is one that is thriving.
- 1 Comment | Join the discussion
Taking advantage of all the abandoned retail spaces in urban areas, marketers are leasing them at cut-rate prices and filling them with their ads. At first, advertisers saw storefront advertising as a poor man's billboard - that is, a bad thing. Now, they see it as a poor man's billboard - that is, brilliantly frugal. Ads for Intel that went up on Monday capitalized on the bankruptcies of stores like the Disney Store, Domain Home and Comp-USA, filling their former shops with digital billboards. Just what you need. More advertising in your life.
http://www.nytimes.com/2009/05/12/business/media/12adco.html
top
Blog Home 
Comments (1)
entropy or bust
Hey Boz, so much of business is wasteful - like an old ad-age, 50% of my advertising is wasted i just don't know which 50%... in a clean carbon economy - less waste - and a business sector that realizes its key assets are communication (people, not machines) and information (machines, paper, etc.)... i'd also like to see a social wage (pay people to stay at home, as they mostly don't actually produce anything, except information), and then maybe pay them to wear the t-shirt too...?
Join the discussion
PLEASE NOTE: All submitted comments become the property of SBS. We reserve the right to edit and/or amend submitted comments. HTML tags other than paragraph, line break, bold or italics will be removed from your comment.
Most Popular
- A plan to sell cookbooks: give away recipes online (6)
- Free, legal and online: why Hulu is the new way to watch the tube. (3)
- Sharing their demons on the web (3)
- Apple iPad is out to assassinate laptops (3)
- Congo's mobile phone revolution signals a way out of poverty (2)
- China imposes new internet controls (2)
- Keep streaming video, the tubes are fine (1)
- Keep on marketing (1)
- Online ad networks already dying (1)
- Did you know? (1)
About this Blog
New New Media looks at how our mediascape is exploding to bits. How the latest technology and the internet are changing the way we live, work and play. How the latest media is shaping us all.
Stefano Boscutti is an executive creative director and strategist. He's like a better looking version of Todd Sampson. He also has an abiding faith that stories and wordplay (and not powerpoint presentations) will change the world.
Other Blogs
TV
- Living Black
- Italian Food Safari
- Thalassa
- Luke Nguyen's Vietnam
- Behind the Scenes: The 2009 Deadly Awards
- My Family Feast
- Costa's Production Blog
- Eurovision 2011
- Swift and Shift Couriers
- Global Village
- My Bogan Diary
- The Road to the White House
Food
Films
Documentary
- Britt Arthur
- Catharine Lumby
- John Birmingham
- Rory Medcalf
- Mark Jones
- Emily Booth
- Bob Wurth
- Andy Martin
World News Australia
- Ricardo's Business
- 180 degrees
- Reporters' Blog
- The Hashtag
- The Other World Game
- Window on Africa
- Pop, Cultured
- PJ's Notebook
- The Sweet Spot
- Back of the.net
- Source Code
- The Road to 2012
- Candid Canberra
Sport
- The Circus
- The Interchange
- The Hangover
- Lip Service
- Deep in the Dust: On the Dakar trail
- Dakar Dreams
- The Finktank
- Open Season
About SBS
Business
Internet and Technology
Cycling Central
- Rochelle Gilmore
- Matthew Price's Broom Wagon
- Anthony Tan's Velo Files
- Matthew Keenan
- Al Hinds
- Sophie Smith
- Philip Gomes
- Scott Sunderland
- Mike Tomalaris
Festival Reports
Tour De France
20 May 2009 20:22 AEST
rb
From: London