A cultural change in rugby league is urgently needed, not only for the sake of players and fans, but for the survival of the game itself.
Does David Gallop, the Chief Executive of the National Rugby League, have the worst job in Australia?
There's little doubt he has the worst job in Australian sport, seemingly spending much of his time in damage control explaining away the indiscretions of star players that include drug use, sexual assault, and just plain old biff.
There has been much written and spoken this week about the exploits of Matthew Johns and his mystery Cronulla Sharks teammates in a hotel room in New Zealand seven years ago.
I'm not going to add to the posturing or moralising here but will ask the next relevant question: where does rugby league go from here?
Gallop has done the indisputably right thing by attempting to steer the sport he administers down a correct path by indicating prevailing attitudes within rugby league culture must change.
His problem is, he might be alone.
According to a report in the Sydney Morning Herald, at least one senior rugby league player thinks Gallop is full of it.
"It's fine for David Gallop to come out and say you can't have group sex but the last thing blokes will be thinking about on a Friday night at the club is David Gallop," said the player, speaking anonymously.
"I don't know how a chief executive can come out and say we can't have group sex if it's consensual. It's like discrimination because that is a person's private life. It's like saying you can't be homosexual, or you can't have such-and-such sexual preferences. How can he tell us what we can do in our private lives? What if there's more women than guys, is that wrong, too?
"We already have so many rules: we can't drink on these days, we can't go to these places, now we can't have group sex. About the only thing we can do these days is go to club functions, and just hang around other players. That's just isolating us more from the rest of the world, and it could lead to even more violent acts."
So a ban on group sex will lead to more violence from rugby league players? You couldn't make it up. I wonder what families with young daughters and female fans think about that?
Meanwhile, asked at a training session media stand-up if rugby league's reputation was "OK" after the latest fiasco, Manly Sea Eagles coach Des Hasler replied: "I think so, it is a great product, NRL. It's a great business."
Either Hasler gets it completely and was struggling to (not unreasonably) avoid the question, he really believes that rugby league is a "great product", or he's really, really, dumb.
Sport in Australia, a country with a small population and many rival businesses vying for public attention and sponsorship money, is a very competitive arena.
So, let me put the following to the anonymous player and Des Hasler.
If you're a sponsor wanting to associate your company with a sport or sporting organisation over the next few years, would you rather team up with the NRL and its gang-bang crazy culture or perhaps the squeaky-clean family-friendly Socceroos who next year will be playing in South Africa in front of the world at the 2010 FIFA World Cup?
NRL's problems may only just be beginning.
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