Home economics (one million users and counting)

24 May 2009 | 15:22 - By Stefano Boscutti

Personal-finance website Mint will be picking up not one but two 2009 Webby Awards.

homeeconomics_1800413855

Mint absolutely deserved the awards - as well as the praise it has received from just about every quarter. The site helps you track how much money you have, how much you spend and how much you owe.  Artfully designed, it comes off like a patient and discreet friend who knows your awkward financial secrets and stands by you anyway. Once you slip Mint the user names and passwords for your online accounts, the site collates your mortgages, bank accounts, credit and debit cards, I.R.A.'s, 401(k)'s and more. It also shows trends in your cash flow. It sends you weekly financial summaries via e-mail, while also alerting you to anomalies like unusually high bank fees or sudden surges­ in expenses.  Why oh why isn't there something like this in Australia?

http://www.nytimes.com/2009/05/24/magazine/24wwln-medium-t.html
http://www.mint.com/

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About this Blog

New New Media looks at how our mediascape is exploding to bits. How the latest technology and the internet are changing the way we live, work and play. How the latest media is shaping us all.

Stefano Boscutti is an executive creative director and strategist. He's like a better looking version of Todd Sampson. He also has an abiding faith that stories and wordplay (and not powerpoint presentations) will change the world.

 
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