Rise of web video, beyond 2-minute clips

07 July 2009 | 13:59 - By Stefano Boscutti

Producers and advertisers are discovering that users, aided by the screen-filling video that faster internet access allows, will watch longer videos online.

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Viral videos of YouTube 1.0 - dog-on-skateboard and cat-on-keyboard - are being supplemented by a new, more vibrant generation of online video. Production companies are now creating 10- and 20-minute shows for the Internet and writing story arcs for their characters - essentially acting more like television producers, while operating far outside the boundaries of a network schedule.  Story arcs?  Hell, what will they think of next?

http://www.nytimes.com/2009/07/06/business/media/06video.html

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About this Blog

New New Media looks at how our mediascape is exploding to bits. How the latest technology and the internet are changing the way we live, work and play. How the latest media is shaping us all.

Stefano Boscutti is an executive creative director and strategist. He's like a better looking version of Todd Sampson. He also has an abiding faith that stories and wordplay (and not powerpoint presentations) will change the world.

 
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