Meet your clients' changing needs

17 August 2009 | 0:00 - By Shivani Gupta

When we appeal to people's value set, we hit their 'button'. Let me explain.

The intriguing young girl I mentioned in my previous blog also told me that she was raising monies for the Victorian Bushfire Appeal.  

With my coaching hat on, I suggested to her that she have a sign telling people that she is raising monies for such a worthwhile cause and not just for her own personal needs.  She took my advice. The next day when I walked past, she thanked me and told me that she had raised more money that day than the previous one.  

The lesson here is that when we appeal to people's value set, we hit their 'button'.  Someone said to me recently that his clients were becoming stingy and not spending money.  They are not stingy.  It is just that with the financial crisis, finance has gone up higher on people's value set.  People have to watch their dollar much more closely and, as a result, ensure that their dollar is taking them further.
 
Have a look at your business and ensure that it is still meeting your clients' changing needs.

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About this Blog

Risking It All presenter and business expert Shivani Gupta has a passion to see people grow their businesses. Shivani brings her vast experience and practical business sense to help out the entrepreneurs in the television show and the SBS online audience in her business blog.

Shivani Gupta is a business dynamo with heart, vision, values and passion. She is a former corporate executive who “risked it all” herself to become an author as well as establish her own successful business coaching and speaking business, Passion@People. Shivani is well qualified for the role of helping our four start-up businesses, and your business too. Shivani has worked with a range of companies from sole traders to six of Australia’s top ten companies. She has won awards that include ‘Telstra Young Business Woman of the Year’. She was born in India and grew up in Australia. For more information about Shivani visit www.shivani.com.au

 
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