Multicultural Marketing Awards Turns 20

04 November 2009 | 12:33 - By Thang Ngo

The National Multicultural Marketing Awards (NMMA) turns 20 this year.  Conceived by the Community Relations Commission of NSW from its humble beginnings in 1990, the Awards have grown to be one of the biggest events on the multicultural marketing calendar.

The Awards celebrate the achievements made in engaging and providing services to a culturally diverse Australia.

 



There are eight categories including the Grand Award which is presented to the most outstanding entry amongst the category award winners.  Award categories recognise excellence amongst large corporations, exporters, advertising agencies, government right through to community and non-profit sectors.

 

Last year’s Grand Award Winner was Cultural Perspectives for their massive and complex campaign for the Australian Electoral Commission during the last federal election.

 

This year has seen over 20% increase in the number of entries from across Australia.  I was privileged to be appointed a judge for this year’s Award and through that experience, appreciate the quantity and quality of entries.


Congratulations to all the entrants, finalists and winner of this year’s Awards which was announced at a gala ball on Monday night of this week:

 

2009 National Multicultural Marketing Awards Winners

 

Commercial Big Business Award: Woolworths

 

CBA Commercial Small Business Award: UBI

 

CMC Market Government Award: Department of Ageing Disability and Home Care (DADHC)

 

AFL Community Award: National Prescribing Service (NPS)/Federation of Ethnic Communities’ Councils of Australia (FECCA)

 

Advertising Award: Haystack Positive Outcomes

 

Information Technology Award: Northern District Times

 

Export Award: Polyglot

 

Grand Award: Polyglot

 

And finally, congratulation to the CRC for turning the NMMA from a concept to reality and making it happen for the past 20 years!

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Comments (4)

06 Nov 2009 13:37 AEST

Thang

From: Canley Vale

Awards

Couldn't agree with you more, Ibby

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06 Nov 2009 10:08 AEST

Ibby Pak

From: Woollahra

Multicultural Marketing Awards

Multicultural marketing is much marginalised and often seen as something to be done in 'far far land' . These awards serve a function of highlighting possibilities for services and businesses; more importantly they show that multicultural marketing does have its place in life! Mainstream big corporations such as Woolworths, and Western Union Financial (previous winner) got recognised hopefully brings home these facts.

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04 Nov 2009 19:42 AEST

Thang

From: Canley Vale

Polyglot

They're a pretty interesting company. The company describes itself as: "A boutique human resources consultancy specialising in multicultural resourcing and consulting to assist companies in their international expansion - be it Australian companies expanding overseas or foreign companies investing in Australia". Sounds interesting.

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04 Nov 2009 18:19 AEST

EJ

From: Burwood

Polyglot

What do Polyglot do?

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About this Blog

Multicultural Australia is more than just ethnic food, stereotypes and newspaper headlines. Kaleidoscope takes a closer look at our vibrant cultural diversity and highlight opportunities for marketers (and the rest of us) to engage with multicultural Australia.

Thang Ngo has two decades of marketing experience on agency and client sides, working with some of Australia’s top brands including Qantas, Optus and Star City.

For nine years he served on Fairfield Council, one of Australia’s most culturally diverse local government areas located in south western Sydney. 

By day, Thang is National Manager of SBS In Language, which includes radio airtime sales and in language production services.                                                                                   

By night, he can be found in Cabramatta, at a local restaurant or temple.

thang.ngo@sbs.com.au
www.twitter.com/thangngo 

 
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